Zero was founded in Santa Cruz, California, in 2006 as “Electricross,” by Neal Saiki, a motorcycle enthusiast, aeronautical engineer and innovator. The company’s heritage involves cutting-edge technology, motorcycle craftsmanship and action sports. After a decade of innovation and California-based manufacturing, Zero is the longest running electric motorcycle company in the world and continues to transform the global landscape of two-wheeled transportation.
“At a time when electric vehicles were little more than a far-flung idea, for even the most tech-savvy riders, the founders saw the potential to transform an industry,” said Zero Motorcycles CEO Richard Walker. “Over the last 10 years, we’ve passed one milestone after another to redefine the motorcycle experience by eliminating the typical heat, complexity, noise, vibration and maintenance headaches of gas-fueled bikes. The result is exhilarating, and we’re still just getting started.”
The centerpiece of Zero’s celebration is the 10th Anniversary Zero DSR. Fifty of the flagship motorcycles will be handcrafted at Zero’s California headquarters. The limited edition model is designed to be Zero’s most elegant and refined, with signature touches of metallic black paint, custom graphics, as well as a full complement of accessories. It’s the first model to include a factory-installed Charge Tank, allowing customers to expand their riding opportunities by using the increasing network of Level 2 charge stations. As a versatile dual sport, the 10th Anniversary Zero DSR is a nod to Zero’s off-road roots.
One of Zero’s founding principles is to provide riders with a thrilling experience while making their lives, and the world around them, better.
“We estimate that Zero riders have offset about 13 million pounds of CO2 and saved over $2,000,000 on gasoline,” said Abe Askenazi, Chief Technology Officer. “While the economics and environmental impacts tell a compelling story, the real advantage to our customers is the thrilling magic carpet ride.”
Zero is also offering a special gift to buyers. Through the month of June, purchasers of a new 2016 Zero S, Zero SR, Zero DS, or Zero DSR will receive a $1,000 gift card. Customers purchasing a new 2016 Zero FX or Zero FXS will receive a $650 gift card. (This offer does not apply to 10th Anniversary Zero DSR.)
“We’ll also cover the cost of all the clutches, oil filters, spark plugs and oil changes for your new Zero over its entire life,” joked Askenazi. Zero motorcycles have no clutch or oil and require no routine powertrain maintenance.
Zero will also host a 10th anniversary celebration on September 10. Owners will receive invitations to join Zero staff and notable personalities for motorcycle rides, factory tours, technical seminars, food and entertainment.
“This event may be the first-ever motorcycle gathering where the attendees make more noise than their bikes,” said Walker.