Dubbed The Greatest of All Time, or simply, the GOAT, Valentino Rossi is a living legend in the world of MotoGP. Fans can’t get enough of him, and frankly, neither can we. Thankfully, Rossi is also sponsored by Monster Energy drinks, who have funded the making of a five-part series entitled: Valentino Rossi: The Doctor. In this, the fifth – and final – episode of the series (you can catch episode 1 here, episode 2 here, episode 3 here, and episode 4 here), we take a look at Valentino’s legacy. His success on the track has afforded him the opportunity to thrive in business, but he also understands that what he’s achieved should also be carried forward by the next generation. This video shows how he hopes to make that happen. Check out Monster’s description of the video below, then keep scrolling to view the episode.
The fifth and final episode of ‘Valentino Rossi: The Doctor Series’; a collection of clips created to prize away some of the layers of one of the most famous and best-loved motorsport athletes of the modern age; a man that everybody sees everybody enjoys but perhaps few really know. ‘The Boss’ carries a double meaning. Rossi is not only the top dog in the premier class of MotoGP and has existed in that sphere since 2000 but he also heads up a hefty business sprawl of merchandise and distribution. ‘VR46’ has a stylish and functional HQ near Tavullia and is the base for an enterprise that also looks after many other interests. We speak to the people running a busy parallel existence for Valentino and find out how the Italian is creating a legacy and an empire designed to last when the chequered flag has long since dropped.