The Third Annual Motorcycle Therapy Adventure To Sturgis Announced


We can’t think of a better way to honor those who serve our country.

Begin Press Release:


Indian Motorcycle & Veterans Charity Ride to Sturgis® Announces Third Annual Motorcycle Therapy Adventure to Sturgis Motorcycle Rally 

Nomination Program to Award Post-9/11 Veterans With Epic Adventure via

“Hero’s Ride of a Lifetime” 

Scottsdale, Ariz. & Minneapolis (April 5, 2017) – — Indian Motorcycle®, America’s First Motorcycle Company®, has again joined forces with “Veterans Charity Ride to Sturgis,” a nine-day journey that provides veterans a chance to use motorcycle therapy as a way to decompress from the challenges of post-war life. Through the “Hero’s Ride of a Lifetime” program, well deserving veteran heroes can be nominated to join the ride from now until May 21.

Rolling out of Los Angeles on July 28 on Indian motorcycles, trikes and Champion Sidecars, the ride provides participating veterans the opportunity to work toward overcoming their post-war challenges while out on the open road. Riding through the most scenic back roads of the western United States, veterans will not only experience the great outdoors and the beauty this country has to offer, but also make stops to meet with other veterans, supporters, riders, and participate in various adjacent adventures. Upon arrival in Sturgis on August 5, the group will be treated to a special “Heroes Welcome” before taking part in a week of activities that further solidify the brotherhood and sisterhood formed during the ride.Motorcycle Therapy Adventure

“We’ll spend over a week riding on America’s most beautiful roads, getting to know each other and helping each other through Motorcycle Therapy,” said David Frey, Veterans Charity Ride Founder. “The shared experience of serving brings us together, veteran to veteran, to help each other heal.”

Twenty deserving veterans and veteran mentors will join the Veterans Charity Ride to Sturgis in 2017. Additionally, organizers are offering two post-9/11 veteran heroes the chance to participate in the ride via the Hero’s Ride of a Lifetime program, which enables the public to nominate these two veterans. One space will be given to an ambulatory veteran motorcycle rider (proof of motorcycle license endorsement and sufficient riding experience required) and the other space will be given to a severely wounded or amputee veteran to ride as a sidecar passenger (no motorcycle experience required). Submissions are now being accepted online (here) with the selections to be announced July 4.

The Veterans Charity Ride to Sturgis was conceived and developed by veteran Army Paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero of Full Vision Productions, leveraging the therapeutic effects of motorcycle riding to create an adventure of a lifetime for wounded veterans.

Primary sponsors of the Veterans Charity Ride to Sturgis include Indian Motorcycle and Champion Sidecars & Trikes, with additional sponsorship and support provided by Monster Energy Drink, Cycle Gear, Nordic Components, Russ Brown Motorcycle Attorneys, and the Sturgis Buffalo Chip.

“Indian Motorcycle has been a proud supporter of the Armed Forces dating back to its role as a military supplier during WWI,” said Reid Wilson, Indian Motorcycle Marketing Director. “It’s an honor to give back to our military veterans through our relationship with the Veterans Charity Ride to Sturgis and the incredible experience this ride provides.”

“Supporting our veterans by donating sidecars to accommodate amputee veterans in a safe, comfortable manner is something near and dear to our team and to me personally,” said Craig Arrojo, President of Champion Sidecars. “We are honored to be associated with such a worthy event, and we look forward to continuing our partnership with the Veterans Charity Ride for years to come.”

To follow the Veterans Charity Ride to Sturgis, support our veterans, donate and hear their stories, visit IndianMotorcycle.com/en-us/veterans-ride and VeteransCharityRide.org. To nominate a post-9/11 veteran for the Hero’s Ride of a Lifetime program, visit VeteransCharityRide.org/Heros-Ride/.

ABOUT INDIAN MOTORCYCLE®

Indian Motorcycle, a wholly-owned subsidiary of Polaris Industries Inc. (NYSE: PII), is America’s first motorcycle company. Founded in 1901, Indian Motorcycle has won the hearts of motorcyclists around the world and earned distinction as one of America’s most legendary and iconic brands through unrivaled racing dominance, engineering prowess and countless innovations and industry firsts. Today that heritage and passion is reignited under brand new  stewardship. To learn more, please visit www.indianmotorcycle.com.

ABOUT VETERANS CHARITY RIDE

Veterans Charity Ride (VCR), started by veterans for veterans, is a non-profit organization that uses Motorcycle Therapy and holistic programs to provide a healing and life changing experience for wounded, severely injured and amputee veterans from all branches of service who need support. VCR provides veterans motorcycle therapy excursions through the most beautiful scenic back roads of this great country, exploring America, getting our veterans outdoors, connecting veterans with mentors and other veterans, groups and supporters. VCR programs include; MCT – Motorcycle Therapy Rides & Excursions, WELL VET – Veteran Health and Wellness Program, TRUSTED VET – Veteran Mentor Program, SAFE VET – Veteran Motorcycle Safety Program,, SPEC OPS – Special Events and Activities for VCR veterans, VET FAM – Veteran Family Support Program, and MOTO DONO – Veteran Motorcycle Donation Program.

ABOUT FULL VISION PRODUCTIONS

Located in La Crescenta, California, Full Vision Productions was founded in 1994 by producer/director Robert Manciero. Since then it has grown into a full service production company and agency with 11 Emmy awards and several festival awards to their credit. Originally specializing in extreme sports, Full Vision Productions has expanded into commercial, promotional and documentary film work for networks, major corporations and government agencies. Please visit www.fullvisionproductions.com for more details.

ABOUT CHAMPION SIDECARS & TRIKES

Champion Sidecars & Trikes, established in 1984 and located in Garden Grove, California, has achieved recognition throughout the motorcycle community for innovation, leadership and advancement of motorcycle sidecars and three-wheel motorcycles. Champion will continue to break ground in the motorcycle industry by delivering the highest value sidecar and three-wheel experience to motorcyclists around the world. For more details visit www.championsidecars.com.

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