Suzuki Supports Sisters Centennial Motorcycle Ride


Press Release from Suzuki: Suzuki Motor of America, Inc. and Motorcycle Adventure Group, LLC are excited to announce Suzuki’s support of the Sisters’ Centennial Motorcycle Ride, a cross-country motorcycle event commemorating the historic motorcycle adventure made 100 years ago by sisters Augusta and Adeline Van Buren, who were the first women to cross the continental United States, each on her own motorcycle. As a sponsor, Suzuki is providing a V-Strom 650XT ABS adventure motorcycle to SCMR staff rider, Queena Deschene, who will serve as Suzuki’s brand ambassador throughout the ride. The ride event will honor and celebrate women motorcyclists of the past and promote the growth of women motorcyclists and the motorcycling community of today.

The Sisters’ Centennial Motorcycle Ride kicked off with a launch party in Brooklyn, N.Y., on July 3rd. This year’s ride route is based on the route chosen by the Van Buren sisters in 1916, which mostly followed the Lincoln Highway from New York City to San Francisco. Dozens of riders, men and women, will join this year’s event, some completing the entire route and others participating in shorter rides scheduled throughout the tribute event.

Funds raised through this event will be used to support two charities. Final Salute, Inc., a national women veterans association that helps provide housing for homeless female veterans in the U.S.; there are an estimated 50,000 nationwide, and the Women’s Coalition of Motorcyclists, which helps increase the number of well-trained female motorcycle instructors teaching riding skills and safety habits.

“Suzuki is honored to be involved in such a historic and important event,” said Kerry Graeber, Vice President, Sales and Marketing for Suzuki Motor of America, Inc. “Bringing this great story to life for motorcyclists, and for Americans nationwide, is a special tribute, and we’re glad that Suzuki can share in the story.”

The coast-to-coast trek will include more than 100 women riders, including Sofié Ruderman, Adeline Van Buren’s great-granddaughter; and Sarah Van Buren, great-great niece of Adeline and Augusta. At community events and meet-and-greets along the way, hundreds more motorcycle enthusiasts and historians will enjoy the special ride.

“I’m proud to participate in the Sisters’ Centennial Motorcycle Ride on a Suzuki V-Strom,” said Queena Deschene. “My first bike was a Suzuki GS500F, so it will be great to enjoy this long ride on a new Suzuki. And I look forward to meeting other women riders throughout the country. You can follow my journey on Instagram at @missqueena”.

The Sisters’ Centennial Motorcycle Ride concludes July 23rd with a group ride into San Francisco.

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