Husqvarna sold a record 36,883 motorcycles in 2017, 20% more than the year prior. With its popular line of off-road bikes continuing to sell well, the company’s street segment should flourish too with the introduction of the VITPILEN 401, SVARTPILEN 401 and VITPILEN 701 ‘Real Street’ models. We’ll be riding the new VITPILENS this coming month, so expect a full breakdown and first ride review soon.
Begin Press Release:
February 20, 2018 – Enjoying further positive trading results, Husqvarna Motorcycles have ended the 2017 business year with yet more record-breaking sales and turnover figures. With 20% more motorcycles sold during the 12 months to December 31, 2017, the European manufacturer of premium motorcycles saw their annual turnover increase by a notable 25% compared to the previous year.
Continuing their steep upward trajectory, Husqvarna Motorcycles saw a total of 36,883 motorcycles being sold during 2017, as the brand reached a record-breaking worldwide turnover of 250 million Euros. Underlining the manufacturer’s positive momentum of growth, these notable results surpass the historic gains in bike sales and turnover achieved during each one of the previous three business years.
Adding a benchmark to their timeline, during 2017 Husqvarna Motorcycles introduced the next generation of fuel-injected 2-stroke machines. Perfectly embodying Husqvarna’s pioneering spirit, the revolutionary new TE 250i and TE 300i, together with a heavily updated range of enduro and motocross machines have set innovative standards for the future of offroad motorcycling.
Husqvarna Motorcycles have also recently taken vital steps towards fulfilling their progressive vision of street motorcycling with the unveiling of the production version of the VITPILEN 401, SVARTPILEN 401 and VITPILEN 701 ‘Real Street’ models. With all three motorcycles reaching dealer floors during the first months of business year 2018, Husqvarna Motorcycles’ thrilling expansion in the street motorcycle segment ensures the brand’s strategic growth for the foreseeable future.
Husqvarna Motorcycles. Tradition on two wheels since 1903.
Husqvarna Motorcycles are widely known and respected in the off-road world for a heritage of competition and numerous motocross and enduro world championships. Originally founded in Sweden in 1903, Husqvarna Motorcycles have been designed and manufactured in Mattighofen, Austria since 2013.