MO knows how important EICMA is on the international motorcycle show schedule. That’s why we sent four people to cover EICMA 2017
Begin Press Release:
THE INTERNATIONAL BICYCLE AND MOTORCYCLE SHOW CONFIRMED
AS THE EVENT OF REFERENCE FOR THE WORLD OF TWO-WHEELS
THE BEST EDITION IN RECENT DECADES
The 75th edition registers absolute records and confirms exponential growth with all the indicators positive. A great success with the public, recording a 24% increase in attendance.
Milan, 13 November 2017 – The International Bicycle and Motorcycle Show is confirmed as the most important showroom dedicated to two wheels in the world and an unequalled point of reference, due to the attendance of the public, the number of exhibitors and the number of professionals and media. It is an appointment that cannot be missed for all fans who this year attended in record numbers.
Compared to the 2015 edition (comparison over two years) the public has increased by +24%, a double-digit increase which makes concrete and tangible the excellent reception of the contents and the over 150 innovations and world premieres presented at EICMA this year.
There was also a significant increase in the number of exhibitors present who, counting both direct and indirect, numbered 1,713, with +20% compared to 2015, from 42 countries. No less than 61% of the exhibiting companies came from abroad. This is also confirmed by an increase in the net occupied area of +15%. Participation by trade professionals recorded an important double-digit increase of foreign professionals (+28%).
These extraordinary results confirm that the strategy outlined by the President of EICMA, by the executives and by all the members and manufacturers of the sector, is successful: based on innovative communication activity which focuses on internationalization. A journey that began 103 years ago and which today has made the Show a privileged point of reference in the world of two-wheels and a model of success to export.
“The International Bicycle and Motorcycle Show is confirmed as the most important event in the world for the whole industrial chain of two wheels. An appointment that cannot be missed, a new model characterized, today, by a strong international connotation. The records of this 75th edition make it the best in recent decades from all points of view: the number of exhibitors, the surface area occupied, the attendance by professionals and the public. The Show confirms Milan as the World Capital of the two-wheels. A model that is synonymous with excellence, Italian know-how and which today is a reality and a great asset for the whole country,” said Antonello Montante, President of EICMA S.p.A.