Cycle World Gets ReDrawn and Quartered


Now what used to bill itself as “The World’s Biggest Motorcycle Magazine” has been  redesigned, and goes from a monthly to a four-times-a-year coffee table book – with a single issue price of $11.99 (though it looks like you can subscribe for a year for just $9.75).

Issue 1, 2018, which we bumped into at Barnes & Noble over the weekend, clocks in at 116 pages. The Ducati Panigale V-4 gets the cover to itself. Inside, features include a history of the AJS Porcupine, a sort of road test of a 2002 Yamaha FZ-1, and and a couple of fun off-road adventures.

It’ll take a while (at least three months) to see if this hip new format works out, we suppose, but we couldn’t help noticing that the reader comments following the announcement of the new look  on CW‘s website a couple of days ago are not terribly positive. In fact, they’re overwhelmingly negative. Maybe that’s just the old guard?

It really is a tough row to hoe, keeping online readers current while saving something in reserve for a print magazine. With its extensive archives, you’d think CW would be able to pull it off if anybody could? Especially given that their Swedish owners, Bonnier, have a deep, 200-year history of and commitment to print publishing.

Anyway, it’s a slow news Friday so we thought we’d throw it out there. How many of our cutting-edge MO readers still subscribe to print magazines, which ones and why? And will the new Cycle World format and four-times-a-year frequency fly?

 

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